Beauty Trends to Look Forward to in 2021

 According to all the top Beauty Blog, it is predicted that 2021 will bring

revolution in the beauty industry.


Beauty Trends for 2020

Newness and the beauty industry go hand in hand. Every year, new trends and innovations shape the beauty products that will be sold that year. Take a look at some of the 2020 beauty trends that consumers are getting excited about.

Inclusivity

This will include stocking foundations in a broader range of shades, using models of all shapes and sizes in commercial shoots, and ensuring there is no boundaries because of somebody’s gender. 

Beauty Trends 2020

Sustainability

Sustainable retail has been evident throughout the industry in the last few years with sustainable spend increasing tenfold in the UK in the last ten years. Sustainable packaging and products is a 2020 beauty trend that is only getting stronger. Some brands like Lush, are removing packaging altogether.

Skincare

In the past, beauty consumers have been satisfied with a simpler cleanse, tone, and moisturise skin routine. Nowadays, cosmetic companies need to have a more diverse offering of products including serums, vitamin infused products, hyaluronic acid, glycolic acid and more. 

Hyper-Personalisation

A 2020 beauty trend is taking a more personal approach to consumer’s beauty products. This includes swab testing for bacterial analysis and DNA to receive products best suited to their genetic make-up. .

2020 Beauty Trends

Transparent Beauty

Transparent beauty is another beauty trend for 2020 that has a lot of popularity. Consumers want to know how harmful chemicals in products that they are using are to their skin, body and the environment. 

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